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"I can’t begin to express how grateful we are for your help and guidance with the sale of our business.  You managed to lay out every step we needed to do.  You found us the perfect buyer and held our hands to the very end. When we look back on the whole experience, we realize that it could have been a nightmare without you.  We felt as though you were always by our side to either answer questions or to just calm our nerves.  We would highly recommend you to anyone looking to sell their business. Your experience and knowledge in everything from valuation to marketing to execution of all the little details made all the difference."

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Apple's Brand Value

Updated: Oct 16, 2018

I’m both puzzled and intrigued by Apple- the new iPhones are not groundbreaking. A Chinese manufacturer has had phones with equal or better technology (features & capabilities) for a number of years and Samsung’s latest entry blows away the iPhone. Yet, Apple has brand power (mystique?) that is unmistakable and amazing- there are many non-tech people who will buy an Apple product regardless of whether it really is the best. It appears they have lost the leadership mantle for unique, revolutionary and new category products since very few (none?) have been introduced since Steve Jobs died.


True? Is this a problem? Maybe not.


Apple continues to print gobs of money and is expanding into new areas of commerce using their platform to capture more business. The future Apple will not be the Apple that many of us grew up with, and that’s probably good. Businesses need to adapt and change.