Amazon continues to be in the crosshairs of regulators and legal scholars. A monopoly is one where there is exclusive control of a commodity or service in a particular market, or a control that makes possible the manipulation of prices. They don’t control a specific commodity or market. They don’t control internet services (plenty of competition with Google, Facebook, others). They are 0.96% of the U.S. economic output across all of their business segments (B2B and B2C). They haven’t manipulated prices- consumers have more choices and lower costs than ever. People forget that for years Amazon lost money- tons of it.
What they do very well is innovate and look for business segments to disrupt and apply prior learnings, which is something all businesses, large or small, should do. There are very few smaller businesses with innovation as a pillar of their strategic planning.